Yes On 15

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Overview

Research &
Inspiration

Most of us want similar things: good schools for our children, a healthy family, and safe neighborhoods. But for nearly four decades, big corporations have not been paying their fair share, leaving California with the most overcrowded classrooms in the U.S. and with some of the worst ratios of counselors, librarians, and nurses per student. Schools & Communities First ensures that schools and communities come with the resources to educate all kids and the services to support all families. 

After receiving this project, I knew that my design skills were going to be utilized every single day, as my role was to create one post each day until elections. I knew that I not only had to create compelling designs but also be able to present complex ideas in an understandable way to the general public.

For this client, there was a lot of understanding of the proposition I was designing for. I needed to understand the type of people this law could potentially affect but also understand the type of people who would be against this law. Who is the target audience, where would my work be shown and how can my designing engage a person just enough to do their own research. 

I was happy to be given free range on designing and the colors I was able to use. I wanted to appeal to families and families that spoke spanish. This was because the state of California is 40% spanish speakers. On top of that, as a progressive coalition, being aware of on-going heritage months, to make sure we represented as many cultures as possible

How Prop 15
can help the 
state of 
California

Closes property tax loopholes benefiting wealthy corporations

Cuts small business and homeowner taxes

Reclaims billions every year to invest in our schools and local communities

Exempts homeowners, renters, small businesses and agricultural land so they continue to be protected by Prop 13

Prioritizes transparency and accountability by requiring public disclosure of all new revenues and how they are spent.