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Every Single Vote
We have one goal: make voting easier. Every. Single. Vote. will fund ballot initiatives to expand vote-by-mail and automatic voter registration.
I was put on the Every Single Vote project to create the branding and video series. We felt that it was necessary to use a standard "American colors" to appeal to the masses. I went with the more muted, retro colors to call back to the Voting Rights Act of 1965. With the video series, I kept with the theme but made them upbeat.
After the 2020 election, we realized that many Americans do not know the protocol for the transition of power from President to President. I wanted to take advantage of our opportunity to get more views and reposts.
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