HERtime.

Background

HERtime was a quick turnaround project for me. I had four days to put together the whole brand, website, and social channels. With guidance from Katie herself, she chose the purple and pink. The rest was up to me.I was inspired by Alexandra Ocasio-Cortez's campaign brand and I wanted to emulate the upward slant to signify positivity and growth. The box around the type was a style choice I felt necessary to look dominant and powerful. HERtime looks to empower women to continue to run for office to ensure representation. I feel this brand encapsulates that idea.

Social Media

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Website

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